Hearing Aids to Be Sold Over the Counter in the US by October to Cut Costs: Details

Over-the-counter hearing aids will for the first time be available to tens of millions of Americans, officials said Tuesday, in an effort to cut prices from $5,000 (roughly Rs. 3,96,400) a pair. “For many Americans who suffer from hearing loss, safe and effective and high-quality hearing aids have been unaffordable,” US health secretary Xavier Becerra told reporters in a briefing.

The action, which should take effect in October, would reduce the cost of hearing aids by an estimated $2,800 (roughly Rs. 2,21,900) per pair, by removing the requirement to see a doctor or audiologist, added Brian Deese, director of the White House’s National Economic Council.

This, he said, amounted to what economists call a “barrier to entry” — regulation that prevents more companies from entering the market.

At present, hearing aids cost in the region of $5,000 (roughly Rs. 3,96,400) per pair in the United States. Though a small portion of the cost may be offset by health insurance, it still stands in contrast to other advanced countries such as Britain, where the devices are free at the point of delivery.

Children, as well as people with severe hearing loss, would still need a prescription. While hearing loss in adults is generally caused by noise exposure and aging, the reasons among children can be more concerning and require closer medical evaluation.

US President Joe Biden, who had called for the move in an executive order issued last year, said in a statement the rule “makes good on my commitment to lower costs for American families… giving people more choices to improve their health and wellbeing.”

One in eight people in the United States aged 12 years or older — around 30 million people — has hearing loss in both ears, based on standard hearing examinations, according to the Food and Drug Administration.

The new rule applies to hearing aids that work through air conduction, bringing amplified sound into the ear canal where it moves through the eardrum and the middle ear to reach the inner ear, where the processed signal is sent to the brain.

People with more severe hearing loss may require bone conduction hearing aids that bypass the outer and middle ear.


Atul Tiwari

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